Saturday, May 12, 2007

Welcome to 5 peas in a Pod: An IMC venture into the realm of marketing podcast tools

Thank you for checking out our blog, which serves as a platform to provide you with useful podcast-related marketing information. If you are new to the world of podcasting, we believe you will find our content informative (and possibly entertaining!) If you're a PRO at podcasting, and just want to know more about how marketers can use podcasts to enhance their businesses, we also have a little something for you!

Question: Who are the "5 Peas in a Pod"?

Answer: 5 Northwestern University Medill Integrated Marketing Communications graduate students, tasked with developing their very own podcast episodes to address the use of podcasts in marketing today.

Collectively, we are "5 Peas in a Pod"

Individually, we are...

Mary Clemens

Michelle Ehlert

Gabrielle Gibbs

Virginia Russell

Hannah Wilson

While podcasting may complement and enhance other organizational marketing initiatives, it is important to consider the potential long-term value generated from using this tool. Measuring the impact a podcast has on a target audience is neither a simple nor static process. Yet, to better understand the future role podcasting will play in marketing strategies, the ability to quantify this value is critical

Happy podcasting... ENJOY!

1 comment:

Anonymous said...

Clever and SO insightful! I can't wait to hear what the reaction from the peas' pod listeners will be :)