Question: Who are the "5 Peas in a Pod"?
Answer: 5 Northwestern University Medill Integrated Marketing Communications graduate students, tasked with developing their very own podcast episodes to address the use of podcasts in marketing today.
Collectively, we are "5 Peas in a Pod"
Individually, we are...
While podcasting may complement and enhance other organizational marketing initiatives, it is important to consider the potential long-term value generated from using this tool. Measuring the impact a podcast has on a target audience is neither a simple nor static process. Yet, to better understand the future role podcasting will play in marketing strategies, the ability to quantify this value is critical
Happy podcasting... ENJOY!